Design thinking can be described as a discipline that uses the designer's sensibility and methods to match peoples' needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. 

Design Thinking revolutionizes the Traditional Design approach. It can either be applied to New product development OR it can also be used to solve complex problems. 

The design-thinking framework follows an overall flow of 1) understand, 2) explore, and 3) materialize. Within these larger buckets fall the 6 phases: empathize, define, ideate, prototype, test, and implement.

Typical Stages of Design Thinking:

Empathize

Conduct research on what your customers (existing/prospects) wants. Put yourself in the shoes of your customer while conducting this research. 

Define

Combine all your research and find out where your customers’ problems exist. Where they need immediate solutions, where they seek support or value additions. 

Ideate

Brainstorm a range of crazy, creative ideas that address the unmet user needs identified in the define phase. Give yourself and your team total freedom; no idea is too farfetched, and quantity supersedes quality.

Prototype

Build real tactile representation for a subset of your ideas. This is the phase where each of your ideas are evaluated against Impact vs Feasibility. 

Test

Test your solutions against customer needs. Has there been any improvement in customer satisfaction / experience?

Implement

Put the vision into effect. Ensure the solutions are implemented and it reaches to your end customers.

Typical Advantages of Design Thinking

Why should we introduce a new way to think about product development? There are numerous reasons to engage in design thinking, but in summary, design thinking achieves all these advantages at the same time:

• It is a customer-centered process that starts with user data, creates design artifacts that address real and not imaginary user needs, and then tests those artifacts with real users.
• It leverages collective expertise and establishes a shared language and buy-in amongst your team.
• It encourages innovation by exploring multiple avenues for the same problem.

Why us?

Design Thinking is about your end customers getting value and with the rich industry experience we can help you with proven methodologies to get most out of a Design Thinking Project.